Official Tourist Guide to Southern California, 1937
There's something enchanting about sunny Southern California. The towering palm trees, the sand beaches, the rolling hills of Hollywood, the surplus of citrus and avocado trees, Surfrider beach at Malibu, the glimmering lights and fabulous gowns at the red carpet...it's called the land of make believe because it's nearly too good to be true. And that's exactly what we love most about this 1937 Tourist Guide to Southern California. It brings to life the magic of the Golden Age in SoCal, highlighting all the glitz, glam, and endless opportunities for adventure. (Keep an eye out for the warning on the first page of the book, though. Visitors are welcome, but those looking to move there are warned away.)
Some things never change though—Southern California is still an Endless Summer and we love it all the same.